What is The Middleman?

The Middleman is an AI operations manager built specifically for hospitality professionals. It's not event planning software. It's not a calendar tool. It's not another project management app with a catering skin.

It's the platform that actually runs the operation so you can run the event.

The problem it solves

Every catering manager, event planner, and venue coordinator we've talked to describes the same experience: you're managing five different tools, a shared Google Drive, a group text thread, and your own memory — and the whole system depends entirely on nothing going wrong.

When something goes wrong (and it always does), everything falls apart at once.

The Middleman replaces that entire stack with one intelligent workspace.

How it works

You describe your event in plain language — the same way you'd text a colleague. "Corporate mixer for 120 guests in San Francisco, rooftop venue, $45k budget, Thursday evening."

The Middleman builds a complete production file in under 60 seconds:

• Event Proposal — formatted and client-ready
• Production Notes — internal-facing operational brief
• Rental Order — specific to your guest count and event style
• Kitchen Prep Schedule — timed and organized by service style
• Staffing Plan — roles, quantities, arrival times
• Run-of-Show Timeline — minute-by-minute
• Shopping List — quantities scaled to your headcount
• Budget Breakdown — line items with actuals vs. estimates
• Floor Plan Notes — layout logic for your venue type
• Weather Backup Plan — automatic for outdoor events
• Vendor Communication Emails — ready to send

Who it's for

• Catering managers who produce 20+ events per month and spend 30% of their time on paperwork
• Event planners managing complex multi-vendor productions
• Venue coordinators who need to brief clients and vendors simultaneously
• Rental companies who receive different briefs from every client they work with
• Photographers and creative vendors who need to understand event logistics quickly

The Founding 100

The Middleman is in private beta. The first 100 founding members get lifetime 50% pricing locked in — permanently, regardless of how pricing changes as the platform scales. Learn more about the Founding 100 program →

What's coming

The Panic Button — launching Q1 2027 — is the signature feature of the platform. One tap when something goes wrong on event day: the AI rebuilds the timeline, notifies every affected vendor, finds backup options, and gives you a step-by-step recovery plan in under 60 seconds. Read more about The Panic Button →